Wednesday 27 November 2013

Ahrendts On "Passing The Baton"

ANGELA AHRENDTS has revealed that one of the reasons she felt ready to leave Burberry was that she felt so confident in Christopher Bailey's readiness to succeed her.

"When we announced recently that Christopher Bailey would succeed me at Burberry in the newly created role of chief creative and chief executive officer, I felt such peace," Ahrendts said. "Not only because I believe Christopher is one of the sector's greatest visionaries and Burberry's natural next leader, but also because my instincts told me he and the senior team were fully ready for me to pass the baton."



As Ahrendts prepares to leave the British label to move to Apple, she also reflected on her time at Burberry - specifically lauding the changes that she and Bailey made to the companies culture; including technological advances in store and head office, and an internal communication system similar to Twitter to allow all employees to speak to openly.

"For me, Burberry's true success is measured not by financial growth or brand momentum, but by something much more human: one of the most connected, creative and compassionate cultures in the world today, steeped in common values and beliefs, and united around a shared vision," she wrote in her LinkedIn blog. "Today, I can honestly say that Burberry is the company I had always dreamed of working for."

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