In his new role, the DJ will work with the menswear committee to celebrate British designers and support LC: M shows and events. The committee has enlisted several new members this season - Selfridges creative director Alannah Weston; Independent fashion editor Alexander Fury; Esquire fashion director Catherine Hayward; model Robert Konjic and Gillian de Bono, editor of the FT's How to Spend It.
"We are thrilled that Nick Grimshaw has become an ambassador for London Collections: Men, as his innate style, his enormous influence, and his enthusiasm for British fashion make him a perfect choice," said LC: M chair Dylan Jones. "We are also delighted that Alannah, Catherine, Alexander and Gillian have all agreed to become committee members. The support of our industry has been crucial to the development and success of London Collections: Men."
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