3.1 PHILLIP LIM has opened its first UK store in London's South Kensington. Located on Pelham Street, the 3,200 square-foot space sells the label's men's, women's and accessories collections.
The opening marks the first stage in the New York brand's British retail expansion, with a second shop planned for next year - the location of which will be announced in early 2014. The development strategy will be completed in collaboration with luxury retail company Club 21 UK.
"London has always been so welcoming to us, and we have waited it out and chosen our partner wisely," said the label's co-founder and CEO, Wen Zhou. "We are not going to rush into anything; we want to make sure we are in the right locations with the right message at the right time, and Club 21 are really on board with helping us to do this. We are very excited."
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